Free business plan examples + software

On this page you’ll find ready-made, free business plan examples, created by Bsness for the most common business types.

Bsness has developed nearly 400 industry-specific business plan software versions so you can build your business plan in a simple, guided way—even if you’re not an expert—using real-time 24/7 chat support and AI to help you write the document.

Each software includes a complete, real-world business plan example, created by sector specialists and tailored for the UK market, so you can work directly from a professional starting point.

With every change you make, the whole project updates automatically—both the numbers and the written document—so you always have a complete, consistent business plan ready to share.

Our software is designed to help you apply for funding, plan your business, and access finance options and grants with a clear, lender-ready plan. 

Ready-made business plan examples (free)

EVERYTHING YOU NEED TO CREATE A PROFESSIONAL BUSINESS PLAN

All our industry-specific business plan software includes a complete example, a full financial model, the business plan document, two scenarios, a step-by-step user guide, DSCR calculation and free 24/7 chat support. It is suitable for both start-ups and established businesses.

Thanks to the lifetime licence, you can create as many business plans as you want and keep them updated over time, so you’re always ready when you need to apply for new funding or when you want to assess the profitability and viability of new investments.

The 2026 version combines the power of our software with AI-assisted writing for the business plan document, allowing you to achieve an even more professional result in less time and with greater ease.

Take a look at our two new core products: Business Plan Software 2026 AI and Tourism Business Plan Software 2026 AI.

Do you have an older version of one of our industry-specific business plan software? Upgrade to the latest version now!

Complete list of industry-specific business plan software with a full example included

WHY CHOOSE BSNESS INDUSTRY-SPECIFIC BUSINESS PLAN SOFTWARE

LIFETIME LICENCE — NO SUBSCRIPTION

You pay once only and the licence is yours for life.

No monthly fees and no hidden costs. You can create all the business plans you need with the same software you purchased.

Keep your business plan always up to date using your actual year-end figures to check your forecasts and be ready whenever you need to apply for new funding.

2) INVESTMENTS AND RELATED DEPRECIATION

Here you’ll find all the typical investments for the activity, each already associated with the correct depreciation rate, in line with the official tables applicable to the relevant business.

The software manages up to 25 asset categories (tangible, intangible and financial) and automatically calculates depreciation charges.

Remember to select, in the “TYPE” column, the asset category, as explained in the note that appears when you hover over the small red triangle.

If you plan additional investments, you can easily add them, or edit the description, amount or purchase date of existing ones.

The software immediately calculates the correct depreciation, allowing you to move quickly to the next step.

3) LOANS AND FINANCING

All our industry-specific business plan software and the included examples are designed and optimised for loan and financing applications.

The software calculates the exact funding requirement to launch your project, so you can decide how to secure the liquidity you need (own funds, shareholders’ contributions or bank financing).

You can enter the loans/financing you want to apply for (date, amount, term and interest rate) and the system automatically calculates the repayment schedule and interest.

As in the other sections, you can edit the loan data you entered or add up to five new loans.

4) PRODUCTS AND SERVICES, SELLING PRICES AND PURCHASE COSTS

This is the section where you identify the products and services offered by the business.

For each product, you enter the selling price, any commissions (card fees, bonuses, commissions, etc.) and, for goods resold without transformation, the purchase cost and margin.

For goods that are produced internally, you don’t need to enter any purchase cost here: you’ll find the variable costs section later, with the list of components.

To edit or add a product, simply type the name of the new product over an existing one or into an empty cell, then enter or adjust the selling price and purchase cost.

5) PRODUCTION VOLUMES / PRICING AND OVERNIGHT STAYS MANAGEMENT

We offer different versions of the software to build your business plan models: one version for tourism accommodation and others for commercial, service, professional and production businesses.

For tourism accommodation, in addition to production volumes, the software also includes an overnight stays section, allowing you to manage an unlimited number of accommodation units and up to 10 different pricing levels.

In each industry-specific software, you’ll find a dedicated tool to calculate production and sales volumes.

You can quickly calculate volumes month by month and adjust them just as easily to run simulations: the software recalculates everything automatically.

You can also use the software for management control, replacing forecast data with actual figures month by month at year-end.

6) VARIABLE COSTS

For businesses producing goods or services, managing variable costs is essential.

Here you can enter, for each product, all the required components.

In the pre-built examples included in the software, we have already added the necessary raw materials, components or semi-finished goods.

For each variable cost item, you specify the type (raw materials, labour, subcontracting, etc.), the unit price and the quantity required to produce one unit.

Whatever your product, you can easily break down its components: from the ingredients of a pizza or pastries to the elements required for a rental or maintenance service.

Once the unit costs are entered, the software automatically multiplies them by the defined volumes and calculates the total variable costs per product or per cost category in the summary tables.

7) SALES VOLUMES FOR PRODUCTS AND SERVICES

In the sales volumes section, you’ll find the quantities sold broken down in detail for each product and each month.

You can easily adjust these quantities: with every change, revenue, cash flow, financial statements and all related figures are recalculated automatically.

For services, sales volumes are often the same as production volumes and can be copied automatically from production volumes with a single click.

As in every section, you’ll find summary tables, key indicators and their corresponding charts.

8) FIXED COSTS MANAGEMENT

The fixed costs section is the last one to review and, if necessary, adjust.

Here you can manage all fixed costs with a monthly breakdown and automatically calculate staff costs.

For employees, you only need to enter the start and end month, the number of people and the gross salary: the software automatically calculates social contributions, payroll taxes and bonuses (for example, summer or Christmas bonuses, where applicable).

If you prefer, you can also enter staff data manually.

All other fixed costs can be updated easily by entering new values or adjusting existing cost items.

Once the review is complete, the software automatically recalculates:

• the profit and loss account and revenue;

• cash flow and the cash flow statement;

• the financial analysis with 30+ ratios and reclassified financial statements (profit and loss account and balance sheet);

With one click, you can print the entire 5-year budget and generate the fully updated business plan document.

All that’s left is to send an email to the bank, partners or potential investors with the business plan in PDF format and the complete analytical budget printout.

I) EXECUTIVE SUMMARY – A BRIEF DESCRIPTION OF YOUR BUSINESS IDEA

This is the first and most important section: it is the first message you communicate to the person who will read your business plan.

Through the executive summary, the reader forms an initial impression that is often difficult to change later, so it is essential to make a positive impact from the very beginning.

You can write an initial draft, but it is essential to review it carefully (even in depth) once the rest of the work is complete.

It should be a concise overview of the project, designed to be read quickly, and it should include:

• the goods or services you plan to produce, or the products you intend to sell;

• who your customers will be, clearly and precisely identified;

• the needs of your target audience and the reasons why they will choose your business;

• how your company will be organised;

• a description of the human resources involved in the project;

• identification of the financial resources required to launch the business and the expected results.

II) THE MARKET YOU WANT TO TARGET

Which market segment do you want to address?

Who will your customers be, and why will they choose to buy your products or use your services?

Help the reader understand whether your offering meets needs that are currently unmet or, if not, explain how you plan to do better — for example at a lower price or with greater ease of use.

Don’t forget to consider whether the market will react (and how) to your entry.

Segmentation of your target market
It’s important to define your market precisely by segmenting it using relevant criteria, for example:

• whether it belongs to the private or public sector;

• whether your customers are UK-based, international, or concentrated in a specific area;

• buying behaviour (for example online vs traditional);

• the size of the target market in relation to your company’s capacity.

How your target market is evolving
It isn’t easy for a small business to forecast how a market will evolve, but the internet makes it easier to access studies and research from which you can extract useful signals.

At the same time, you should identify external risks (regulatory changes, local rules, political factors), for example risks linked to dependence on other countries for raw materials or supplies.

Competition
Try to identify, one by one, all competitors that can meet the same need — even in a different way.

Analyse barriers to entry and build strategies to overcome them.

Identify strengths and weaknesses (both yours and your competitors’) and try to anticipate how competitors may react to your arrival.

In the document, you’ll also find more detailed guidance to help you reflect on every aspect of the market and competition.

IV) THE MARKETING PLAN

First of all, remember that promotion and advertising are part of marketing strategy, but they are not the same thing.

The marketing plan is the set of actions and strategies put in place to achieve sales objectives at a defined price level.

It is fundamental to the success of the project: this section must be carefully prepared, clear, engaging and convincing.

The marketing plan mainly covers four key areas:

• the definition and characteristics of the product or service;

• the choice of selling prices;

• the distribution of the product or service;

• promotion and advertising.

Selling price
Explain and justify how you defined your selling price(s).

This is a complex process: you need to take into account competitors’ prices, market positioning, production costs and fixed operating costs.

Promotion of products and services
Describe the strategies, the available budget and the promotion channels you intend to use.

Promotion can aim to directly stimulate sales, create demand for the need you want to satisfy, or strengthen brand awareness and brand image.

Distribution
Explain how you will sell and through which channels: traditional retail, online, vending machines, door-to-door, and so on.

A product (and also a service) can be sold in many different ways: choose the one that best fits your target audience and your offering.

V) THE ORGANISATIONAL PLAN

The organisational plan should include all information about how your business will be structured and managed.

Its level of detail may vary depending on the size and complexity of the project, and it should explain:

• which functions will be carried out internally and which will be outsourced;

• which skills will be available within the team and which will come from external professionals (accountant/tax advisor, technicians, consultants, etc.).

We recommend focusing in particular on:

• the people and team you can rely on: skills, experience, roles and responsibilities, highlighting key competencies;

• an organisational chart for clarity, clearly indicating any gaps and how you plan to address them;

• the legal structure and available know-how: explain your choice by focusing on economic, legal and organisational aspects, as well as any limitation of liability;

• what sets you apart: qualifications, experience, patents, previous successes, advanced technologies;

• production processes: internal versus outsourced stages, production locations, equipment, facilities, inventory management, and organisation;

• supply markets, logistics and the operating environment: strategic suppliers, bargaining power, alternatives, potential bottlenecks and planned solutions.